The Eyebrow Co.

FAQs

 

Why is every date blacked out & I am unable to book an appointment online?

 If you are on our booking link and see that all dates are blacked out, this means that Malissa is currently fully booked. She only allows her schedule to be available 2 months out at a time. For example: Today is April 1st, so at 9am today, she will be releasing all of her June availability (2 months out). On May 1st at 9am, she will release all of her July availability. On June 1st at 9am, she will release all of her August availability, and so on. The reason Malissa does this, is because she does not know what her personal commitments will be further than 2 months from now. The bonus to that is, you will never have to wait more than 2 full months for your scheduled appointment. We also have an online waitlist option (click on the "Book Here" link above to add yourself). If you are on our waitlist and Malissa receives a cancellation, you will automatically be notified through our Gloss Genius booking app.  

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When do you release new appointments? 

Malissa releases new appointments on the 1st day of each month at 9am, to her Gloss Genius booking app link above "Book Here". 

 

Is this procedure considered a permanent tattoo? 

​Yes, it is considered a permanent tattoo, but the pigment is not placed as deep under the skin as your traditional tattoo. This is why it is considered "semi-permanent" makeup, and you will need to maintain your brows with a color refresh appointment approximately every 2-5 years. This timeline varies from client to client. Many factors come into play such as...your age, the quality of your skin, your lifestyle, smoker or non-smoker, are you applying sunscreen to your healed brows while in the sun, and much more. Permanent Makeup pigment is designed to fade out of your skin over time. 

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How long is the initial appointment?

​Your first appointment will last approximately 3 hours. This includes filling out consent paperwork, the in-person consult, Malissa mapping out your natural facial features, giving you the most flattering brow shape & symmetry. We then move on to picking the pigment color, numbing the skin, followed by the procedure itself. She takes her time and does not rush this process.

 

Does it hurt?

​Most of our clients feel little to no discomfort, but pain tolerance will vary from client to client (you will feel more discomfort if you are close to/on your monthly cycle). We numb your skin with a 5% lidocaine cream before and during the procedure. The pain is equivalent to that of a mild sunburn. It's totally worth it...you'll see! Sometimes clients even fall asleep in her chair during the procedure!

 

What can I expect during the healing process?

​You may experience some flaking & dryness on the brow area for the first 12 days or so, during the healing time. This is your skin naturally cycling through. The pigment color will lighten approximately 20-30% over that time period. Before you leave our studio, we schedule your complimentary 6-8 week touchup appointment. This appointment is for Malissa to evaluate how your skin healed, and to make any adjustments to shape and/color as needed. She describes this second appointment as, "adding extra coats of paint to a wall'. We will provide you with an aftercare kit, as well as explain the aftercare thoroughly with you. Please avoid picking, scratching, saunas, excessive exercising (salt in your sweat), hot tubs, facing directly under the shower head, hot yoga, excessive sun exposure, swimming, and/or putting makeup on or near your freshly tattooed brows.

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Is the 6-8 week "perfecting" appointment necessary? (Approximately 2 hours)

Absolutely! During the healing process, there may be some areas on your brows that look patchy and need a little extra love! This is completely normal, and that is why we include this complimentary service to you with a new set of brows appointment. We will implant more pigment and also make any slight adjustments to the shape or color, as needed. Permanent Makeup eyebrows are a two-step process. After this appointment, you will not need a color refresh for approximately 2-5 years (see below). 

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Should I pluck or wax my eyebrows prior to my appointment?

No. In fact, the more natural hairs you have the better. Try to avoid any plucking or brow waxing at least two weeks prior to your scheduled appointment. At your appointment, Malissa will map out your natural facial features as she creates your new brow shape. She will clean up any stray hairs at that time by using tweezers or a disposable eyebrow razor. 

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How often will I need to schedule a color refresh appointment? 

Approximately every 2-5 years or when your pigment color has faded approximately 50%. Are you unsure if you are ready for a color refresh? We encourage you to send us a clear photo of your current brows, in good light, with no makeup on. This will vary by client, as there are many factors that come in to play with pigment fading, such as...your sun exposure without sunscreen, your skin care regimen, medications you may be on, the quality of your skin, if you use a tanning bed, your skin type, if you are a smoker, and much more. If you have oily skin, you will likely need a color refresh more frequently than a client with normal to dry skin. For pigment color longevity, following our aftercare is SUPER important (aftercare kit included). Applying sunscreen onto your healed brows while outside in the sun will also help give you longer lasting results. Personally, Malissa likes to get her brows touched up every 3-4 years.

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Are you certified, licensed, and insured?

Most definitely! Malissa is 4x certified in Microblading, machine work (Powder Brows), Nano brows, as well as Bloodborne Pathogens certified with the American Red Cross. She has her personal tattoo license as well as her tattoo establishment license, both through the state of Wisconsin. We also have yearly health inspections from the state. The Eyebrow Co. LLC is fully insured. Malissa continues to train with industry leaders so that she can keep up with all of the latest innovations and techniques in permanent makeup. We always want to stay on the cutting edge, as well as add new services to our menu in the future.

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What are your forms of payment? 

Cash is preferred, but we do accept most major credit/debit cards (a 2.5% convenience fee will be applied), and Venmo. NO checks please.

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How should I prepare for my appointment?

• Do not take blood thinners 24 hours before or after your appointment (ibuprofen, fish oil, etc.)

• Do not consume alcohol 24 hours prior to your appointment. This will increase your chance of bleeding during the appointment. 

• Do not consume any coffee/tea/caffeine the day of your appointment. Caffeine may increase your blood flow (bleeding) and will affect your healed brow results. You can drink all the coffee you want immediately AFTER your appointment. 

• If you tint or henna your brows, please do so at least one week prior to your appointment. 

• No Botox, fillers, or chemical peels 2 weeks before or 2 weeks after your brow appointment. 

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I already have my brows done by another artist, can you fix them or touch them up?

You must send us a clear photo of your current brows (in good lighting and with no makeup on them), at least 5 days prior to your scheduled appointment. Failure to send a photo via text, email, Facebook messenger or Instagram message, may result in us canceling your session. Malissa does expect that your current brow pigment be close to 80% faded. We must see how saturated with pigment your brows currently are, whether or not the current shape of your brows is workable/fixable, and/or if any major color correction is needed. Unfortunately, Malissa may not always be able to help your current brow situation. Instead, you may need a few sessions of saline removal or Pico laser removal first, which we do NOT currently offer. If we do approve to work on your brows, this booking will also include a touchup appointment that you may use at any time. Please see our pricing below, so you know which service to choose. 

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What would disqualify me from getting a permanent makeup tattoo?

• Pregnant or Breast Feeding

• If you are sunburned

• If you are under the influence of drugs or alcohol

• Have used Accutane within 1 year

• Have a history of keloid scarring 

• Have trichotillomania or hemophilia

• Are on blood thinning medications or antibiotics

• Are currently undergoing chemotherapy (must be off chemotherapy or radiation for 6 months)

• Bringing children under the age of 18 to your tattoo appointment is not permitted, per the state of Wisconsin.  (Your appointment will be canceled and there will be a 30% cancellation fee applied to your card on file)

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What is your cancellation policy? 

• If you are a no call/no show for your scheduled appointment, you will be blacklisted from booking a future appointment with Malissa and will be charged a 30% cancellation fee to your card on file. 

• If you cancel less than 48 hours prior to your scheduled appointment, you will be charged a 30% cancellation fee to your card on file. 

• Our time is valuable (as is yours), so please be courteous of any last-minute changes. We do understand that emergencies may occur. ​​​​​​

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Thank you for visiting us and Malissa looks forward to meeting you! ​​​