AT THE EYEBROW CO. IN LAKE GENEVA, WI, WE'RE ALL ABOUT MAKING YOUR BROWS ABSOLUTELY Perfect!
WHETHER YOU'RE A NEW CLIENT READY FOR YOUR FIRST SET OF BEAUTIFUL BROWS OR A CURRENT CLIENT COMING IN FOR A COLOR REFRESH, WE'VE GOT YOU COVERED. IF YOU'VE HAD PREVIOUS BROW WORK DONE ELSEWHERE AND ARE LOOKING FOR A FRESH START, DON'T WORRY-WE'LL WORK OUR MAGIC TO GIVE YOU THE GORGEOUS BROWS YOU DESERVE. EACH SERVICE IS CUSTOMIZED TO ENSURE YOU WALK OUT FEELING CONFIDENT AND FABULOUS. LET'S CREATE YOUR DREAM BROWS TOGETHER!
Prices are subject to change without notice.
(You will be locked in at the price you booked for)
A CREDIT CARD IS REQUIRED TO BOOK APPOINTMENT.
NEW CLIENT SET OF BROWS
THIS APPOINTMENT INCLUDES YOUR NEW SET OF EYEBROWS, USING ANY TECHNIQUE YOU DESIRE (MICROBLADING, POWDER BROWS, OR A COMBINATION OF THE TWO. ALSO INCLUDED IS YOUR 6-8 WEEK "PERFECTING" APPOINTMENT, (WHICH MALISSA WILL BOOK FOR YOU AT THE END OF YOUR APPOINTMENT)AND AN AFTERCARE KIT WITH EVERYTHING YOU WILL NEED FOR YOUR 12 DAYS OF HEALING.
APPROX. 3 HOURS | $675
NEW CLIENT With prior brow work
IF YOU ALREADY HAVE PERMANENT MAKEUP
BROWS DONE BY ANOTHER ARTIST, IN ORDER TO BECOME A CLIENT OF OURS, YOU MUST BOOK THIS APPOINTMENT FIRST. ONCE YOU SECURED AN APPOINTMENT ONLINE, YOU MUST SEND US A CLEAR PHOTO OF YOUR CURRENT BROWS (IN GOOD LIGHTING AND WITH NO MAKEUP ON THEM), AT LEAST 5 DAYS PRIOR TO YOUR SCHEDULED APPOINTMENT. FAILURE TO SEND A PHOTO VIA TEXT, EMAIL, FACEBOOK MESSENGER OR INSTAGRAM MESSAGE, MAY RESULT IN US CANCELING YOUR SESSION. MALISSA DOES EXPECT THAT YOUR OLD BROW PIGMENT BE CLOSE TO 80% FADED. WE MUST SEE HOW SATURATED WITH PIGMENT YOUR BROWS CURRENTLY ARE, WHETHER OR NOT THE CURRENT SHAPE OF YOUR BROWS IS WORKABLE/FIXABLE, AND/OR IF ANY MAJOR COLOR CORRECTION IS NEEDED. UNFORTUNATELY, MALISSA MAY NOT ALWAYS BE ABLE TO HELP YOUR BROWS ARE.
INSTEAD, YOU MAY NEED A FEW SESSIONS OF SALINE REMOVAL OR PICO LASER REMOVAL FIRST, WHICH WE DO NOT CURRENTLY OFFER. IF WE AGREE TO DO YOUR BROWS, THIS PRICE WILL ALSO INCLUDE YOUR AFTERCARE KIT AND A TOUCHUP APPOINTMENT (2 HOURS THAT YOU MAY USE AT ANY TIME.
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CURRENT CLIENT COLOR REFRESH
THIS APPOINTMENT IS FOR ANY CURRENT CLIENTS WHO ARE NEEDING THEIR PIGMENT COLOR BROUGHT BACK TO LIFE! PIGMENT COLOR IS LIKELY TO DULL AND FADE OVER TIME. YOUR CURRENT PIGMENT COLOR MUST BE FADED AT LEAST 50% IN ORDER FOR MALISSA TO ADD ANY MORE PIGMENT INTO YOUR SKIN. ARE YOU UNSURE IF YOU ARE READY FOR A COLOR REFRESH? WE ENCOURAGE YOU TO SEND US A CLEAR PHOTO OF YOUR CURRENT BROWS, IN GOOD LIGHT, WITH NO MAKEUP ON. WE WILL ALWAYS BE 100% HONEST WITH YOU. THE INTEGRITY OF YOUR SKIN IS OUR PRIORITY, NOT THE MONEY. PERSONALLY, MALISSA LIKES TO GET HER BROWS TOUCHED UP EVERY 3-4 YEARS.
APPROX. 3 HOURS | $700
APPROX. 2 HOURS | $300
Great brows don't happen by chance, they happen by appointment!
WHAT IS PERMANENT MAKEUP?
PERMANENT MAKEUP (AKA PMU) IS A FORM OF TATTOOING (MALISSA IS A LICENSED TATTOO ARTIST IN THE STATE OF WISCONSIN). AS A PMU ARTIST, SHE IS IMPLANTING PERMANENT PIGMENT (COLOR) BENEATH THE SKIN, TO CREATE A NATURAL OR BOLD APPEARANCE. A COLOR REFRESH IS RECOMMENDED EVERY 2-5 YEARS.​
Microblading
THIS TECHNIQUE IS CREATING NATURAL HAIR-LIKE STROKES. MICROBLADING FILLS IN THE AREAS OF THE EYEBROWS THAT LOOK EMPTY OR SPARSE. MICROBLADING CAN ALSO ENHANCE OR CHANGE THE SHAPE OF YOUR EXISTING BROWS. NO BROW HAIRS? NO PROBLEM. WHETHER IT WAS THE 90'S PLUCKING CRAZE, OR AN UNFORTUNATE HAIR LOSS, THERE IS FINALLY A SOLUTION FOR YOU! MICROBLADING IS NOT IDEAL FOR MATURE CLIENTS (OVER 65 YEARS OF AGE) OR CLIENTS WITH OILY SKIN. MICROBLADING STROKES DO TEND TO FADE FASTER THAN THE POWDER BROW TECHNIQUE. THIS TECHNIQUE IS PERFORMED WITH A HAND TOOL AND A MICROBLADING BLADE.
Powder Brows
INSTEAD OF CREATING HAIR-LIKE STROKES, THIS
TECHNIQUE IS MORE OF A POWDERY, PIXELATED, FILLED-IN MAKEUP LOOK. SIMILAR TO WHAT AN EYEBROW PENCIL CAN DO FOR YOU, BUT THE BIG DIFFERENCE HERE IS THAT PERMANENT MAKEUP IS WATERPROOF! NO MORE SMUDGED BROW PENCIL ON A HOT HUMID SUMMER DAY, OR TRYING TO GET YOUR BROWS PERFECTLY SYMMETRICAL EVERY TIME. THIS TECHNIQUE IS PERFORMED WITH A TATTOO MACHINE AND A SMALL NEEDLE CARTRIDGE.
Combination Brows
THIS TECHNIQUE COMBINES BOTH MICROBLADING AND POWDER BROWS, AS DESCRIBED ABOVE. WE WILL ALWAYS DO OUR VERY BEST TO GIVE YOU THE MOST FLATTERING, NATURAL LOOKING BROWS THAT COMPLIMENT YOUR FACE.
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4x certified brow artist
HELLO! MY NAME IS MALISSA, AND I ABSOLUTELY LOVE WHAT I DO! I GREW UP IN THE WALWORTH COUNTY AREA, AND SO I AM UNBELIEVABLY GRATEFUL TO BE ABLE TO HAVE MY STUDIO RIGHT HERE IN THE BEAUTIFUL CITY OF LAKE GENEVA, WI. I AM A PROUD WIFE TO THE MOST AMAZING HUMAN I KNOW, A MAMA TO TWO SWEET BABIES & OUR GOLDENDOODLE ELSA. I DECIDED TO GET INTO THE PERMANENT MAKEUP INDUSTRY A FEW YEARS AGO, WHEN I MYSELF FIRST DISCOVERED MICROBLADING. I HAVE NATURALLY BLONDE EYEBROWS, AND I WAS SO TIRED OF HAVING TO PENCIL THEM IN EVERY DAY. BESIDES NOT BEING ABLE TO EVEN SEE MY BROWS: I HAD NO ARCHES, NO TAILS AND JUST AN OVERALL BLAH SHAPE. THE CLOSEST PMU ARTIST I WAS ABLE TO FIND, WAS OVER 55 MINUTES AWAY IN MILWAUKEE, WI. WHEN I LEFT HER STUDIO, I CRIED HAPPY TEARS. I FELT BEAUTIFUL AND MORE CONFIDENT IN MY APPEARANCE THAN I EVER HAVE BEFORE. I KNEW AT THAT MOMENT, THAT I NEEDED TO BRING THIS LUXURY SERVICE TO THE AREA IN WHICH I LIVED, AND HELP OTHER WOMEN LIKE ME, BRING THEIR SEXY BACK. FAST FORWARD, AND HERE WE ARE. I WOULD CONSIDER MYSELF A PERFECTIONIST AND I TAKE A LOT OF PRIDE IN MY WORK. I USE ONLY TOP OF THE LINE PIGMENTS, NEEDLES, BLADES, AFTERCARE, NUMBING PRODUCTS...YOU NAME IT. MY PASSION IS THIS, AND I AM LOOKING FORWARD TO HAVING YOU AS MY CLIENT. AS ALWAYS. FOLLOW YOUR DREAMS, TRUST YOUR INTUITION & STAY HUMBLY BLESSED.
What Clients are saying
"I WAS REFERRED TO MALISSA BY A FRIEND OF MINE THAT HAD HER EYEBROWS DONE AT THE EYEBROW CO. I WAS A LITTLE APPREHENSIVE ABOUT HAVING IT DONE BECAUSE I THOUGHT IT WOULD BE PAINFUL. MALISSA TOOK THE TIME TO ASSURE ME THAT THERE WOULD BE NO PAIN AT ALL.
AND SHE WAS RIGHT. SHE ALSO TOOK HER TIME IN MAPPING OUT MY BROWS SO THEY WOULD BE PERFECT.
AND THEY WERE. MY BROWS WERE ALMOST NONEXISTENT BEFORE I HAD THEM DONE SO I ALWAYS HAD BANGS TO COVER THEM UP. I'VE COMPLETELY CHANGED MY HAIR STYLE JUST SO I CAN SHOW THEM OFF. HAVING MY BROWS DONE WAS PROBABLY THE BEST THING I HAVE EVER DONE FOR MYSELF. I RECOMMEND MALISSA 100% IF YOU'RE THINKING ABOUT HAVING YOURS DONE!"
- Robin D.
"Malissa is a master at her craft AND SUCH A KIND SOUL. I GOT MY EYEBROWS DONE AS A NEW CLIENT ALMOST 2 YEARS AGO AND THEY STILL LOOK AMAZING TO THIS DAY. AT FIRST, IT CAN SEEM LIKE AN INTIMIDATING EXPERIENCE, BUT MALISSA PUTS YOU AT EASE AS SOON AS YOU WALK THROUGH THE DOOR. SIT BACK, RELAX AND LET MALISSA WORK HER MAGIC. THE PERFECTIONIST IN HER IS SOO APPRECIATED. SHE EVEN DROVE ME BACK TO MY CAR AFTER SHE FOUND OUT HOW FAR I PARKED. SO INCREDIBLY SWEET!! MAKE THE APPOINTMENT, YOU WON'T REGRET IT!"
- Erika S.
"MALISSA IS THE BEST AROUND! I HAVE A REDDISH HAIR COLOR NATURALLY AND WAS NERVOUS ABOUT WHICH COLOR WOULD BE CHOSEN FOR MY BROWS, AS MY BROWS ARE NATURALLY BROWN! IN THE PAST I'VE HAD MAKEUP ARTISTS TRY TO MATCH MY BROWS TO MY HAIR, WHICH LOOKED AWFUL. MALISSA GAVE ME THE PERFECT COLOR MATCH TO COMPLIMENT ME AND A GREAT BROW SHAPE. I'M SO GLAD I TRUSTED HER!!"
- Jodie V.
Frequently Asked Questions
WHY ARE ALL DATES BLACKED OUT ON THE BOOKING LINK?
MALISSA BOOKS APPOINTMENTS ONLY TWO MONTHS IN ADVANCE, RELEASING NEW SLOTS ON THE 1ST OF EACH MONTH AT9 AM. IF ALL DATES ARE UNAVAILABLE, SHE IS FULLY BOOKED. YOU CAN JOIN THE WAITLIST VIA THE "BOOK NOW" LINK.
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WHEN ARE NEW APPOINTMENTS RELEASED?
NEW SLOTS OPEN ON THE IST OF EACH MONTH AT 9 AM VIA THE GLOSS GENIUS BOOKING APP.
IS THIS A PERMANENT TATTOO?
YES, BUT IT'S CONSIDERED SEMI-PERMANENT SINCE THE PIGMENT SITS CLOSER TO THE SKIN'S SURFACE. A COLOR REFRESH IS NEEDED EVERY 2-5 YEARS, DEPENDING ON SKIN TYPE, LIFESTYLE, AND SUN EXPOSURE.
HOW LONG IS THE INITIAL APPOINTMENT?
ABOUT 3 HOURS, INCLUDING CONSULTATION, BROW MAPPING, PIGMENT SELECTION, NUMBING, AND THE PROCEDURE.DOES IT HURT?DISCOMFORT IS MINIMAL AND VARIES BY INDIVIDUAL. A 5% LIDOCAINE CREAM IS APPLIED BEFORE AND DURING THE PROCEDURE. SOME CLIENTS EVEN FALL ASLEEP!
WHAT HAPPENS DURING HEALING?
EXPECT FLAKING AND DRYNESS FOR ~12 DAYS, WITH COLOR LIGHTENING 20-30%. A COMPLIMENTARY 6-8 WEEK TOUCH-UP IS SCHEDULED TO PERFECT SHAPE AND COLOR. AVOID PICKING, SWEATING, EXCESSIVE SUN EXPOSURE, AND MAKEUP ON THE AREA.
IS THE 6-8 WEEK TOUCH-UP NECESSARY?
YES! IT'S INCLUDED TO CORRECT ANY PATCHINESS AND ENSURE LONGEVITY.SHOULD I PLUCK OR WAX BEFORE MY APPOINTMENT?NO, LET YOUR NATURAL BROWS GROW. MALISSA WILL CLEAN THEM UP DURING YOUR SESSION.
HOW OFTEN DO I NEED A COLOR REFRESH?
EVERY 2-5 YEARS WHEN PIGMENT FADES BY ~50%. IF UNSURE, SEND US A MAKEUP-FREE PHOTO FOR EVALUATION. FACTORS LIKE SUN EXPOSURE, SKINCARE, AND SKIN TYPE AFFECT LONGEVITY.
ARE YOU CERTIFIED AND INSURED?
YES! MALISSA IS 4X CERTIFIED IN MICROBLADING, POWDER BROWS, AND NANO BROWS, PLUS BLOODBORNE PATHOGENS CERTIFIED. SHE HOLDS A WISCONSIN TATTOO LICENSE AND HER STUDIO IS LICENSED, INSURED, AND INSPECTED ANNUALLY.
WHAT PAYMENT METHODS DO YOU ACCEPT?
CASH PREFERRED. WE ALSO ACCEPT MAJOR CREDIT/DEBIT CARDS (2.5% FEE) AND VENMO. NO CHECKS.
HOW SHOULD I PREPARE FOR MY APPOINTMENT?
• AVOID BLOOD THINNERS (IBUPROFEN, FISH OIL) 24 HRS BEFORE/AFTER
• NO ALCOHOL 24 HRS PRIOR
• NO CAFFEINE ON THE DAY OF.
• NO BOTOX, FILLERS, OR CHEMICAL PEELS 2 WEEKS BEFORE/AFTER.
• IF TINTING/HENNA, DO SO AT LEAST A WEEK BEFORE.
CAN YOU TOUCH UP OR FIX MY PREVIOUS BROW TATTOO?
POSSIBLY! SEND A CLEAR, MAKEUP-FREE PHOTO AT LEAST 5 DAYS BEFORE YOUR APPOINTMENT. IF PIGMENT IS TOO SATURATED, YOU MAY NEED SALINE OR LASER REMOVAL FIRST, WHICH WE DO NOT OFFER.
WHO IS NOT ELIGIBLE FOR THIS PROCEDURE?
• PREGNANT OR BREASTFEEDING
• SUNBURNED OR ON ACCUTANE (PAST YEAR)
• PRONE TO KELOID SCARRING
• ON BLOOD THINNERS OR ANTIBIOTICS
• UNDERGOING CHEMOTHERAPY (MUST WAIT 6 MONTHS AFTER TREATMENT)
• UNDER THE INFLUENCE OF DRUGS OR ALCOHOL
• NO CHILDREN UNDER 18 ALLOWED AT APPOINTMENTS (STATE LAW).
WHAT IS YOUR CANCELLATION POLICY?
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• NO-CALL/NO-SHOW = BLACKLISTED + 30% FEE CHARGED
• CANCEL <48 HOURS = 30% FEE CHARGED.
WE UNDERSTAND EMERGENCIES HAPPEN, SO PLEASE NOTIFY US ASAP
516 Broad St Unit B
Lake Geneva, WI 53147
(Across from Simple Bakery)